The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for [...]

Billy Mays is everywhere!
Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.
As we all know when something is a fad [...]

Part one of the Royal Hot Tubs Swim and Spa Infomercial.
[youtube=http://www.youtube.com/watch?v=w2H8rDNs4dQ]