Billy Mays is everywhere!
Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.
As we all know when something is a fad [...]

“America’s Inventor,” and “Sultan of ‘Set It and Forget It’” are just two of the many titles bestowed upon entrepreneur Ron Popeil. Known to insomniacs across America as the mind behind such products as the Pocket Fisherman and the Showtime Rotisserie, his key role in the establishment of home shopping has ensconced him in the [...]