“Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of problems to emerge.” Jim Warren

Generating sales is still a goal today, but sophisticated brand managers are now using direct response to accomplish so much more [...]

The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for [...]

With so many products featured on TV, it is not surprising that people are constantly putting them to the test. Do they really work the way the infomercial says they will? The Akron Beacon takes a look at four products in their latest feature: The GT Express 101, The Beater Blade, The Titan Peeler, and [...]