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“Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of problems to emerge.” Jim Warren
Generating sales is still a goal today, but sophisticated brand managers are now using direct response to accomplish so much more [...]
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What is Direct-to-Brand™?
The use of direct response to its fullest potential in
transactional marketing while at the same time maximizing its use it to support and/or build a brand.
This is a simple definition of direct-to-brand
marketing. To fully understand the significance of
our disciplined approach, you must first understand the
impact of direct response. Direct response, in its many
formats, [...]
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The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for [...]
We received a call from a producer at the Tyra Banks show. It seems that Tyra (like Ellen Degeneres) is a big fan of the Infomercial, and Infomercial products, and she has an upcoming show about them. We provided some information and validated a few points for the producer. Be sure to look for the [...]
DRTV Media Buying