What is Direct-to-Brand™?
The use of direct response to its fullest potential in
transactional marketing while at the same time maximizing its use it to support and/or build a brand.
This is a simple definition of direct-to-brand
marketing. To fully understand the significance of
our disciplined approach, you must first understand the
impact of direct response. Direct response, in its many
formats, [...]

The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for [...]

Without a doubt Billy Mays helped the recent Infomercial industry rebound.
Our industry has experienced great success lately, due to the current economy in part; however you have to give the pitchmen credit…good or bad. I’ve seen several posts today stating that “now the guy from Shamwow has it all to himself”. [...]