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The Art and Science of Direct Response,
The Science of ChaChing |
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The Science of Cha-Ching
Within traditional (i.e. inexperienced) ad circles, you might hear that direct response is fairly simplistic. “You want to try direct response?
Slap an 800 number and web site address on your TV spot, alert your customer support people, and there’s nothing else to it.” Frankly, nothing could be further from the truth. [...]
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“Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of problems to emerge.” Jim Warren
Generating sales is still a goal today, but sophisticated brand managers are now using direct response to accomplish so much more [...]
Category:
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Infomercial Icon Dies,
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infomercial.com |
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What is Direct-to-Brand™?
The use of direct response to its fullest potential in
transactional marketing while at the same time maximizing its use it to support and/or build a brand.
This is a simple definition of direct-to-brand
marketing. To fully understand the significance of
our disciplined approach, you must first understand the
impact of direct response. Direct response, in its many
formats, [...]
Category:
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So Long Billy Mays,
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The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for [...]
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http://www.realitywanted.com/call/4688-fitness-infomercial-needs-wedding-couple
DRTV Media Buying