Posts Tagged ‘economy’

Everything marketers do must support or build the brand (2009-7-14)

“Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of problems to emerge.” Jim Warren

Generating sales is still a goal today, but sophisticated brand managers are now using direct response to accomplish so much more [...]

Billy Mays Is Everywhere! (2009-6-9)

Billy Mays is everywhere!
Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.
As we all know when something is a fad [...]

Cable Advertising: Boom in a bust economy? (2009-6-2)

European outlets reporting on the booming industry of Infomercial advertising. Article: “U.S. Bargain Hunters Drive Cable Advertising Boom”.
http://www.ftd.de/karriere_management/business_english/:Business-English-US-bargain-hunters-drive-cable-TV-advertising-boom/519868.html