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“Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of problems to emerge.” Jim Warren
Generating sales is still a goal today, but sophisticated brand managers are now using direct response to accomplish so much more [...]
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Billy Mays is everywhere!
Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.
As we all know when something is a fad [...]
[youtube=http://www.youtube.com/watch?v=UWRyj5cHIQA]
Most Effective Infomercial of all time? We don’t think so!
This is a great piece of video and it is a perfect example of the viral video craze that is sweeping not just this country…but the entire globe. We think this is fun, it is good for our industry, it is a great product but we [...]
DRTV Media Buying