The Science of Cha-Ching
Within traditional (i.e. inexperienced) ad circles, you might hear that direct response is fairly simplistic. “You want to try direct response?
 
Slap an 800 number and web site address on your TV spot, alert your customer support people, and there’s nothing else to it.” Frankly, nothing could be further from the truth. [...]

 
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Why integrate Direct Response?
 
 
Direct response provides you with the ability to generate exponential and/or immediate improvements in results (i.e. sales or leads). Direct response can generate such results in many ways.
 
When you think of direct response, you immediately think of the phone or web site. But direct response marketers also experience favorable results in [...]

“Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of problems to emerge.” Jim Warren

Generating sales is still a goal today, but sophisticated brand managers are now using direct response to accomplish so much more [...]

What is Direct-to-Brand™?
The use of direct response to its fullest potential in
transactional marketing while at the same time maximizing its use it to support and/or build a brand.
This is a simple definition of direct-to-brand
marketing. To fully understand the significance of
our disciplined approach, you must first understand the
impact of direct response. Direct response, in its many
formats, [...]

The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for [...]

Billy Mays is everywhere!
Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.
As we all know when something is a fad [...]

European outlets reporting on the booming industry of Infomercial advertising. Article: “U.S. Bargain Hunters Drive Cable Advertising Boom”.
http://www.ftd.de/karriere_management/business_english/:Business-English-US-bargain-hunters-drive-cable-TV-advertising-boom/519868.html

We’ve all seen it, and it’s been featured on our site. Now, the guy behind the “Slap Chop Mashup” speaks out about his creation.
http://news.bostonherald.com/entertainment/music/general/view.bg?articleid=1174914&srvc=home&position=emailed

With so many products featured on TV, it is not surprising that people are constantly putting them to the test. Do they really work the way the infomercial says they will? The Akron Beacon takes a look at four products in their latest feature: The GT Express 101, The Beater Blade, The Titan Peeler, and [...]