[youtube=http://www.youtube.com/watch?v=UWRyj5cHIQA]

Most Effective Infomercial of all time? We don’t think so!

This is a great piece of video and it is a perfect example of the viral video craze that is sweeping not just this country…but the entire globe. We think this is fun, it is good for our industry, it is a great product but we certainly don’t think this is causing sales among its viewers.

The product category has been around for 30 years. My mother had a chopper and I love it as much as she did. A great old product has come around to be new again. In fact I heard from someone yesterday that one of my old Bruce Jenner products is back on the air (without Bruce this time) and it is a hit…Again!

We are going to keep an eye on this type of re-mix and remake shows to see if this is a fad or a trend that has some legs.

The following article was recently posted in CrunchGear’s website as The Most Effective Infomercial of All Time.

The hip-hop (or shall I say hip-chop) remix of the Slap Chop infomercial is outstanding. The autotune makes it sound like a legitimate piece of pop music. Of course, they did it to MLK too, but this is far less offensive (and more delicious).

This version is better than those other remixes. I’m telling you. As for the Slap Chop itself, I think we can all agree that we’d like to slap our troubles away. But who wants to dismantle and clean a dang blade machine every time you want to dice a tomato?

The salesmanship of Vince (with Slap Chop!) reminds me of a great article I read a while ago in Vanity Fair about a legendary peeler seller who made a fortune selling veggie peelers on the streets of Manhattan. Unfortunately said peeler man passed away a couple months ago. Maybe if the Slap Chop doesn’t take off (it’s not as elegant a tool as the peeler), Vince can take over.