The_Science_of_Cha-Ching
The Direct to Brand process
Direct Response is both an Art and a Science
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What I'm Doing...
- Mark Cuban returns his emails...very cool 2 weeks ago
- if the post office raises rates and stop deliv on sat, do we feel the impact? How so? 3 weeks ago
- Happy Holiday and best wishes for a wonderful 2010! 2009-12-23
- More updates...
DRTV Media Buying
- Shoppers Coming Out of Their Recession-Built Shells
- Online TV Gets More Engaging With Interactive Features
- Are Facebook Ads Getting Too Personal?
- TV Finds Unlikely Source to Credit for Viewer Boost
- Cable Still Strong Despite Recession
- Is Online Advertising Really a Better Option Than Television?
- Advertisers Win the Battle for Lower TV Rates
- Research Creates Better Strategies for Web Advertising
- Getting Around the TiVo Ad Problem
- Could That Web Ad Contain a Virus?