The Science of Cha-Ching
Within traditional (i.e. inexperienced) ad circles, you might hear that direct response is fairly simplistic. “You want to try direct response?
 
Slap an 800 number and web site address on your TV spot, alert your customer support people, and there’s nothing else to it.” Frankly, nothing could be further from the truth. [...]

 
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Why integrate Direct Response?
 
 
Direct response provides you with the ability to generate exponential and/or immediate improvements in results (i.e. sales or leads). Direct response can generate such results in many ways.
 
When you think of direct response, you immediately think of the phone or web site. But direct response marketers also experience favorable results in [...]

“Everything marketers do must support or build the brand. Realizing value from direct response marketing requires a holistic direct-to-brand strategy, unless you’re prepared for a new set of problems to emerge.” Jim Warren

Generating sales is still a goal today, but sophisticated brand managers are now using direct response to accomplish so much more [...]

What is Direct-to-Brand™?
The use of direct response to its fullest potential in
transactional marketing while at the same time maximizing its use it to support and/or build a brand.
This is a simple definition of direct-to-brand
marketing. To fully understand the significance of
our disciplined approach, you must first understand the
impact of direct response. Direct response, in its many
formats, [...]

The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for [...]

Without a doubt Billy Mays helped the recent Infomercial industry rebound.
Our industry has experienced great success lately, due to the current economy in part; however you have to give the pitchmen credit…good or bad. I’ve seen several posts today stating that “now the guy from Shamwow has it all to himself”. [...]

Billy Mays is everywhere!
Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.
As we all know when something is a fad [...]

We believe that 90% of the products on television do exactly what they say they will do…and that the deal offered is worth every penny paid, but when it comes to the blogs and websites selling some of these products…it is like the television infomercial wild wild west of the late 1980’s and we all know the lasting damage a very few black hats caused for the industry

Snicker all you want, but infomercials work
5/5/2009 8:15:02 AM
Comments (3)
Associated Press

It’s 2 a.m., you can’t sleep, and just then you get the offer of a lifetime: A towel that supposedly holds 12 times its weight in liquid.
You doubt it. But maybe curiosity, or the charismatic if not mildly annoying ShamWow pitchman, gets to you. For [...]

AT&T. Black & Decker. Ford, McDonald’s, Pepsi, Procter & Gamble. Sears, Target, Visa, Wal-Mart. You may not have guessed it, but all of these respected companies have used long-form “infomercials” to sell their products.
Despite the lingering image of infomercials as low budget productions, infomercials are increasingly being recognized as an excellent tool for selling products [...]