What is Direct-to-Brand™?
The use of direct response to its fullest potential in
transactional marketing while at the same time maximizing its use it to support and/or build a brand.
This is a simple definition of direct-to-brand
marketing. To fully understand the significance of
our disciplined approach, you must first understand the
impact of direct response. Direct response, in its many
formats, [...]

The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for [...]

Without a doubt Billy Mays helped the recent Infomercial industry rebound.
Our industry has experienced great success lately, due to the current economy in part; however you have to give the pitchmen credit…good or bad. I’ve seen several posts today stating that “now the guy from Shamwow has it all to himself”. [...]

Even Dilbert knows you can’t just “throw something against the screen and expect it to work”. Over the years I have been surprised by what works and what doesn’t.
One key finding is that all successful infomercials follow the same rule of thumb. Hook, CTA, USP and Offer. Each of these [...]

Billy Mays is everywhere!
Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.
As we all know when something is a fad [...]

European outlets reporting on the booming industry of Infomercial advertising. Article: “U.S. Bargain Hunters Drive Cable Advertising Boom”.
http://www.ftd.de/karriere_management/business_english/:Business-English-US-bargain-hunters-drive-cable-TV-advertising-boom/519868.html

We’ve all seen it, and it’s been featured on our site. Now, the guy behind the “Slap Chop Mashup” speaks out about his creation.
http://news.bostonherald.com/entertainment/music/general/view.bg?articleid=1174914&srvc=home&position=emailed

We believe that 90% of the products on television do exactly what they say they will do…and that the deal offered is worth every penny paid, but when it comes to the blogs and websites selling some of these products…it is like the television infomercial wild wild west of the late 1980’s and we all know the lasting damage a very few black hats caused for the industry

In a recent interview posted on Scifiwire: Ben Stiller and Shawn Levy, the star and director of the fantasy comedy Night at the Museum 2: Battle of the Smithsonian, told reporters that they invested a lot of time in finding just the right story on which to build the sequel.
“We wanted to find a way [...]

One of the tough but necessary things to do in this economy is to keep marketing. You need to keep putting your messages in front of consumers.
According to the Wall Street Journal, infomercials have become cheaper to put on the air. The economy has put TV stations in a bind.
“Typically, DRTV (direct-response television)comes in two [...]