Without a doubt Billy Mays helped the recent Infomercial industry rebound.
Our industry has experienced great success lately, due to the current economy in part; however you have to give the pitchmen credit…good or bad. I’ve seen several posts today stating that “now the guy from Shamwow has it all to himself”. [...]

Even Dilbert knows you can’t just “throw something against the screen and expect it to work”. Over the years I have been surprised by what works and what doesn’t.
One key finding is that all successful infomercials follow the same rule of thumb. Hook, CTA, USP and Offer. Each of these [...]

Billy Mays is everywhere!
Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.
As we all know when something is a fad [...]

European outlets reporting on the booming industry of Infomercial advertising. Article: “U.S. Bargain Hunters Drive Cable Advertising Boom”.
http://www.ftd.de/karriere_management/business_english/:Business-English-US-bargain-hunters-drive-cable-TV-advertising-boom/519868.html