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Most Effective Infomercial of all time? We don’t think so!
This is a great piece of video and it is a perfect example of the viral video craze that is sweeping not just this country…but the entire globe. We think this is fun, it is good for our industry, it is a great product but we [...]

Enough is Enough!
If you Google the word infomercial and ask for only the Blog results, it takes “about 0.19 seconds to get about 215,368” results. Wow, that’s a lot of people that have a lot to say about Infomercials. As of late many of them are the result of people comparing Twitter to an Infomercial [...]

We get calls and emails daily from people that want to do an infomercial, or find out if their product idea is viable. Over the years we have seen some pretty crazy ideas; a few of them have turned into successful shows, while many of them never had a chance.
If you are considering producing your [...]

We watched the show and must say we were impressed.  Darren Rovell and his producers spent the time needed to learn about the business and some of the players that lead today’s AS SEEN ON TV most successful products and categories.  The program was informative and balanced.
We think the program was GREAT! Those interviewed, represented [...]

We received a call from a producer at the Tyra Banks show. It seems that Tyra (like Ellen Degeneres) is a big fan of the Infomercial, and Infomercial products, and she has an upcoming show about them. We provided some information and validated a few points for the producer. Be sure to look for the [...]

We can’t wait to watch Darren Rovell’s piece on Infomercials tomorrow night.  His website www.cnbc.com, does a pretty good write up on what to expect.  “The formula sounds simple: Product + Pitch + Pizazz = Infomercial.  But it’s really a combination of science and skill, and yes, the requisite amount of silliness, that goes into [...]