AT&T. Black & Decker. Ford, McDonald’s, Pepsi, Procter & Gamble. Sears, Target, Visa, Wal-Mart. You may not have guessed it, but all of these respected companies have used long-form “infomercials” to sell their products.
Despite the lingering image of infomercials as low budget productions, infomercials are increasingly being recognized as an excellent tool for selling products [...]